What does the wolf in a logo mean? Animal symbolism in logos

The wolf is a wild animal.
It remains relatively used in logos, even though it has a lot to express.

What is the symbolism of the wolf?

Despite the wild, almost indomitable aspect of the wolf, we must not forget that he is the ancestor of the dog. the most faithful companion of the human being. This explains the fascination for this animal, which has never wavered over the years.

The legend who described him as a bloodthirsty animal, which should be wary of, and who fed many children's stories and nightmares. But above all it remains a symbol of freedom and wide open spaces.

We imagine the wolf courageous, full of strength, determined. with a great collective spirit (if we except the lone wolf, or the white wolf, representative of difference and exclusion).
Among the Amerindians, he embodies courage, dignity and freedom.

It is also often linked to a certain warrior spirit. It is therefore an ambivalent animal, which it is not always easy to associate with a brand. You have to accept the wild aspect that feeds it, and not be afraid of its negative image.  Read also: How to integrate an animal in your logo?

Brands that use a wolf logo

The brands that have chosen a wolf to represent them are relatively rare. Among them is Eristoff. This brand of vodka has opted for a wolf under the moon, to highlight the Persian name of Georgia, that is to say Virshan, "the land of wolves".

The Lyon rugby club, LOU, obviously plays homophony for their wolf. The shows them the fangs and looks undoubtedly fierce. We feel that it is a wolf who is ready to fight and who will not back down in the face of adversity.

Other brands have decided to highlight nature, through the book aspect, living in the forests, of animals. This is how the ready-to-wear brand Comme un loup blanc emphasizes this fact, while also focusing on the uniqueness of the white wolf. Here, it's about being different and natural at the same time. And the wolf that howls at the moon is used to express these facts, as well as to collect.

In the same spirit, you will find the brand Patte de loup, which offers hemp outfits. The logo, this time, is that of a paw, even if you can almost read the animal on it.
This same idea of ​​paw is found in Jack Wolfskin, a brand of trekking clothing. The link with the great outdoors and nature is all found.

The imagery of the wolf can thus be symbolized only by one of its elements. However, he still has a lot to say. It's up to you to imagine them.